The problem for this project was to create a brand with a creative feel. My solution was a
sports bar brand identity with a font that gave it a more playful and creative feel. I chose
colors that added energy and made the brand identity pop.

I chose the font Mattoa because of its unique appearance that was bold, playful, and had a sports team feel to it. I chose Avenir Next for the secondary font because of its versatility
and the simplicity of the font created a good pairing with Mattoa. I chose orange as the main color for the energy it brings to the designs, and I chose blue and gray for the secondary colors because they would allow the primary orange to stand out.